BToB Web Design Trends for This Year

It is common to see the flowers on the web design at the beginning of a new year that are likely to mark the year. To avoid long hours of reading and analysis, here is a summary of the most critical BtoB web design trends for this year, according to our experts in websites that generate business.

Web design is halfway between form and functionality. It is therefore logical that new trends are primarily influenced by technology, be it devices, operating systems, browsers or program libraries available on the market. But the recent aspirations of today's graphic designers go even further; they also influence the very principles and philosophies of Web Design Company in Calgary.

Trend 1: fewer interfaces, more convergence

Unless your design requires previously little-used interaction, it is very likely that there is already a convention. Making things familiar to users often means that you will have to follow this "crowd movement" especially in a discipline where intuition is considered a mistake.

Ideas and other animations

If we agree that convergence is a fundamental trend of web design in 2018, then we must expect the other side of this evolution.

Trend 3: the most creative "flyovers."

Known to designers as Hover, it's the form a button or link takes when you hover over it with the mouse. In a context where the web design is simplified, indicating to the visitor that a relationship is clickable takes on greater importance. This is the sort of detail that makes a great design even if this point is more specific to a desktop context than mobile.

Trend 4: Centered content

This is something that seems obvious but is rarely discussed in the world of web design. This is still a consequence of the "mobile first" trend and the convergence seen earlier in this post. Many sites seem to favor a minimalist homepage with a single message centered in the middle of the page, and often a majority of content below the waterline (the lower limit of your screen).

Trend 5: full-screen forms

If it is destabilizing the first time we encounter this approach, it has the advantage of causing the visitor to focus on the information requested, eliminating any distraction. The result should lead to better conversion rates on these forms.

Trend n ° 6: authentic and brilliant photographs

It is now a matter of making dazzling photos of your products or your services, even if you have to go through the services of a professional photographer.

These photos will have to be creative, but that will not dispense you to optimize them to minimize the loading time.

Trend n ° 7: less scrolling

The disadvantage of privileging a single message and centered on the homepage is that we will have to return the content further down the page (especially if we try to limit the number of pages, a strong tendency also observed). This is to make it easier for visitors by offering anchors that will allow them to navigate more easily on this unique page, or to provide a robust and intuitive search engine. Your Web Design Company Calgary can help you with this.