It is common to see the flowers
on the web design at the beginning of a new year that are likely to mark the
year. To avoid long hours of reading and analysis, here is a summary of the
most critical BtoB web design trends for this year, according to our experts in
websites that generate business.
Web design is halfway between
form and functionality. It is therefore logical that new trends are primarily
influenced by technology, be it devices, operating systems, browsers or program
libraries available on the market. But the recent aspirations of today's
graphic designers go even further; they also influence the very principles and
philosophies of Web Design Company in Calgary.
Trend 1: fewer interfaces, more convergence
Unless your design requires
previously little-used interaction, it is very likely that there is already a
convention. Making things familiar to users often means that you will have to
follow this "crowd movement" especially in a discipline where
intuition is considered a mistake.
Ideas and other animations
If we agree that convergence is a
fundamental trend of web design in 2018, then we must expect the other side of
this evolution.
Trend 3: the most creative "flyovers."
Known to designers as Hover, it's
the form a button or link takes when you hover over it with the mouse. In a
context where the web design is simplified, indicating to the visitor that a
relationship is clickable takes on greater importance. This is the sort of
detail that makes a great design even if this point is more specific to a
desktop context than mobile.
Trend 4: Centered content
This is something that seems
obvious but is rarely discussed in the world of web design. This is still a
consequence of the "mobile first" trend and the convergence seen
earlier in this post. Many sites seem to favor a minimalist homepage with a
single message centered in the middle of the page, and often a majority of
content below the waterline (the lower limit of your screen).
Trend 5: full-screen forms
If it is destabilizing the first
time we encounter this approach, it has the advantage of causing the visitor to
focus on the information requested, eliminating any distraction. The result
should lead to better conversion rates on these forms.
Trend n ° 6: authentic and brilliant photographs
It is now a matter of making
dazzling photos of your products or your services, even if you have to go
through the services of a professional photographer.
These photos will have to be
creative, but that will not dispense you to optimize them to minimize the
loading time.
Trend n ° 7: less scrolling
