Friday, 9 December 2016

Common mistakes conducted by web designers

People usually believe that attractive looking websites would draw more attention than simpler one. To some extent it is even correct but attractive does not mean adding moon and stars to your page. The whole and sole purpose of getting a website designed is to provide information about your product and services. Apart from this, reach a wider audience to promote business and gain profit. But web designers often make some mistakes that can prove to be fatal for your business. Therefore, you must pay proper attention while getting your website designed. Let us go through these series of errors that are often conducted by designers:-

Making it too flashy – Go with the phrase “the simpler, the better.” By this, we don’t mean that your website has to be just black and white without any drama. But it does not also mean adding too many graphics or adding too many colors would draw traffic on your website. Your website needs to be appealing and professional. So the web designer needs to use color choices that go well with your business theme.

Keep it simple – Complex and complicated websites are difficult to read. You need to bear in mind that the internet is a fast moving world. Usually, a user would spend hardly 15 to 20 seconds on your website and depend on the content as well as the look of the site they would decide to stay or move on. If the website is not straightforward and understandable, users will not stick around. It can result in hampering your business targets.

Choose appropriate domain name – Websites are made to promote a business or attract views to like your page. Your domain name should be according to the company you are promoting. Fancy names might draw attention, but it would not convey the right message to your viewers. So, if your website does not convey the essence of what you are promoting, then you are setting up yourself for failure.

User-friendly – this is a common mistake made by most of the web designers. The motive behind endorsing your website is to attract high viewership. But this is only possible if people can navigate through your pages quickly. Consumers don’t have much time to sit and get your site to work. If they are unable to browse to your web page, they would quickly move to other websites and possibilities are they might never come back.

Proper Structure – Your website needs to have good structure, else it would not make sense. Therefore a unity needs to be maintained throughout your site that keeps the viewers engaged. Haphazard structure means losing out on potential clients.

An accessible form of communication – Again the whole purpose of designing the website is that your consumers can communicate with you quickly. But if you don’t have simple communication methods then you can lose out on business, which means zero success. Make sure your website has proper communication techniques so that you and consumer can interact easily.

These are some common mistakes performed by most of the web designers. Therefore, it’s best to opt for Website Design Calgary services as they have a high amount of experience in delivering good quality websites.



Friday, 28 October 2016

Know how to get most of the business from your website

You can't just open the doors of your store and expect the customers to show up. Same goes to the website, building a website is similar in many ways to building a store. You have to make your presence felt among the masses; you have to market yourself and let the people know the reason for your existence. But marketing a website is altogether different from marketing a physical business. So it becomes imperative for you to know how to reach out the masses, and go about the things to get the best of the results with every passing day.

We all have the desire to get more and more traffic and business from our site, but most of us are not aware of the ways to accomplish this goal. Let's check how this can be achieved through three simple ways.


Build a website to ensure business comes first.

The website is a medium, so start with building it as a medium that talks about and says something. It is imperative for you to ensure a better design, layout, and content to offer your customers or audience. For any and every website that needs good traffic converted into a great business, have to be functional as well as a professional representative of the business your company is carrying. Things like the overall design and function of the website, informative and engaging content and user-friendly are indispensable. One of the greatest ways to get more traffic converted into the business is that your website should be able to ensure that, for it, business comes first.


More income with no expenses

You can promote your business through various channels without spending a single manifest. All you need to do is to take advantage of free online marketing tools. Set up a social networking profile like twitter, Facebook, google+ and others for your business to blend with your audiences and other industry professionals. You can also utilize things like Search Engine Optimization (SEO) to improve your visibility and to rank in search results. For this, you can take the help of SEO companies in  Calgary. Abundant online tools are available, at free of cost, that can be used for marketing your business.


Make your presence in the offline world as well.

Most of the people don't even think of marketing their websites in the real world. They just think about marketing their website online is the best and one of the most logical things to do. Your company needs visibility, and people may find you online if they search for you. But why should they look for you, and many are not yet looking for you. By promoting and advertising your business in the offline or real world, you can reach out the people who don't even think of going online for their needs and requirements. Further, it will let you free from the thoughts that people are looking for you online or not. Let people come to know where exactly they can find you through words of mouth, business cards, advertising spot and flyers.

There are large ways to improve the chances of success of your business with a website. Find the tools and options that will work best for your business and explore all the open horizons. Web Design company in Calgary, always consider these things while designing your website to ensure you have best results from your website and get more success in your business.